PRESS RELEASE
10.27.2004
Foils Salon Moves to New Location on US1; Expands Menu to Include Spa Services

MELBOURNE, FL, October 27, 2004 -- Foils Salon & Spa, which recently relocated to a stunning new 3,800-square-foot facility in Melbourne, Florida on September 1st, has recently expanded its menu. Now, in addition to getting a great haircut and color, clients can indulge themselves with a manicure, pedicure, facial, body treatment or massage. Better yet, a customized day of beauty! They also offer relaxers and perms, Japanese permanent hair straightening, microdermabrasion, make-up application, and both waxing and threading hair removal techniques. In addition, Foils is well known for their unparalleled bridal wedding day services.

Salon owner Sandie Phelps DeConda's motivation is to make clients look good and feel better about themselves. "Now that we have a full menu of hair care and spa services, we have every way possible to do just that," she says. From the moment you walk in the door, you enter a tranquil oasis where you feel more relaxed. You're in good hands, from head to toe - literally!

Most spas don't primarily specialize in hair care services, so many spa clients leave hair care to the experts at their salons. "That's what sets Foils apart - we started out as a hair salon, and expanded our menu to include spa services," DeConda explains. Foils clients get the best of both worlds in one convenient location.

Foils has been in business for almost seven years, and has grown from an 1800-square-foot salon to a 3,800-square-foot salon and spa. For the past two years, Salon Today magazine has named Foils as one of the top 200 fastest growing salons in North America. In 2004, Global Salon Business Awards nominated owner DeConda for Beauty Entrepreneur of the Year.

Seven of Foils' stylists have been with the salon for over two years. DeConda observes, "Clients become loyal to their stylists. They build a certain trust, and that's very important. The fact that we have had many of the same stylists for years has certainly been instrumental in the growth of the business. With loyalty you get referrals. Repeat business and referrals are the lifeblood of any salon. That, and great products."

"We used to sell a variety of products and brands, but Alterna was always our top seller," DeConda continues. "Clearly Alterna has the best quality products on the market today. Two years ago, I made the decision to sell Alterna products exclusively. Our clients are happy, and product sales increased tremendously."